Click Here DAVIN ALAN
1003 9th Street NW
Austin, MN 55912
(507) - 437 - 6910 Home e-mail davinalan@charter.net
Experience Awards Education
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“Managing the Projects and Providing the Vision that Drives Profitable Growth"
EXECUTIVE SUMMARY
Talented, visionary leader with in-depth technology experience identifying, leveraging and optimizing marketing opportunities seeks career opportunity within dynamic organization. Offering multifaceted expertise in marketing / media communications, public relations,strategic planning and project management. Exceptional performance in creating programs in sales literature, presentations, direct mail / e-mail marketing, multimedia, tradeshows, advertising, training, special promotions and incentive programs. Possess outstanding creative talents and ability to communicate a call to action in any media from print to electronic.
♦ AREAS OF EXPERTISE ♦
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Collaborative Marketing – Serve as proactive partner to diverse clientele managing media projects that build awareness and promote a company's image. Able to successfully relate to and work with diverse population.
Budget Management – Possess sophisticated understanding of marketing and finance that enables successful project development with focus on profitability. Manage and control costs by responding rapidly and appropriately to changing circumstances.
Innovative Techniques – Identify client needs and utilize many different media to create most effective, visible and consistent marketing communications to meet parameters of each project. Utilize creative writing, multimedia channels, photography and event planning to support marketing initiatives.
Relationship Building – Collaborate with management, colleagues and clients to define direction and create market-driven plan that anticipates trends and builds brand recognition / product awareness. Team builder / leader / motivator who emphasizes goal achievement.
Authorship – Articulate communicator able to convey complex information into meaningful terms. Utilize creative flair to design: brochures, scripts, press releases, speeches, internal and external print and electronic communications related to active marketing of products and services. Branding champion.
Computer Expertise – Excel in planning, implementation and leveraging of technologies to achieve innovative yet cost-effective marketing solutions. Skilled in use of MS Word, MS Excel, MS PowerPoint, MS Project, Adobe PhotoShop, Illustrator, Quark, Dreamweaver, Flash, Cakewalk, Sound Forge, Avid video editing, Final Cut Pro, AfterEffects, MPEG editing software and Lotus Notes. Confident in learning and using new software applications.
DEMONSTRATED PROFICIENCY / RESULTS:
SPX Service Solutions is a multinational manufacturer and marketer of Technical Products, Tools and Systems, Industrial Products, Tools and Services, Cooling Technologies and Services, Flow Technology for the Automotive Aftermarket Industry.
Major Functions: Managed company website – Webmaste,r provided strategic vision and direction of Internet presence. E-mail Marketing Campaign Manager, Tradeshow Manager. Created multimedia communications efforts through CD-Rom, DVD, Brochures, Posters, New Product Literature Launches. E-mail marketing as well as Multimedia production of CD / DVD for Channel Marketing and training. Additional responsibilities: Trademarks, Catalog development, Press Releases and many other Creative Marketing Communication projects.
SUPERVISOR – MEDIA SERVICES - Hormel Foods Corporation 1996 – 2003
Hormel Foods Corporation is a multinational manufacturer and marketer of consumer-branded food and meat products. Hormel HealthLabs offers a full line of specialized food products and services for the healthcare industry. Jennie-O Turkey Store is the world's largest turkey processor.
Major Functions: Managed strategic vision and direction of Media Services Department with responsibility for creating and executing superb marketing communications programs that involved large format printing, multimedia and electronic communications.
• Defined project parameters and developed branding scheme to enhance product recognition
• Provided support to Product Managers and Marketing Services based on concise market research
• Developed Intranet Server Based Marketing and Training Programs
• Incorporated streaming video and other interactive applications to augment individual styles of learning
• Collaborated with CEI and Senior Management to develop strategic communication print and electronic publications, PowerPoint presentations and speeches
MARKETING COMMUNICATIONS SPECIALIST - Inland Container Corporation 1988 – 1996
Inland Paperboard and Packaging, a subsidiary of the Temple-Inland Company, is a multinational manufacturer of paper and corrugated containers as well as an industry leader in recycle technologies for the corrugated box industry.Major Functions: Orchestrated the installation of Business Television Satellite Network and pioneered the integration of Videoconferencing technologies within the corporation.
• Designed and produced printed corporate communication pieces
• Facilitated art direction and directed photo shoots
• Produced business meetings and presentations to support sales force marketing of corrugated
• Created Point-of-Purchase package designs
• Utilized knowledge of "Preprint" (high-end printing process) for corrugated boxes
• Increased brand recognition of company's image with customers
Early professional career included positions with Pepper Business Communications- Indianapolis, IN
Video Management Systems / Customer Video Communications- Indianapolis , IN
Surface Maintenance Systems- Indianapolis , IN
DALAN PRODUCTIONS - FREE-LANCE AUDIO-VISUAL PRODUCER / FILM AND VIDEO
ORAL ROBERTS UNIVERSITY - Tulsa, Oklahoma
Bachelor of Science Degree in TELECOMMUNICATIONS - Minor in MUSIC, 1981 - 1984
LONG BEACH CITY COLLEGE - Long Beach, California
Associate of Arts Degree, 1979 - 1980
HARVARD HIGH SCHOOL - Harvard, Illinois
MILITARY SERVICE
UNITED STATES NAVY 1976 - 1980
Gunners Mate Technician. Rank of E-5 achieved in 2 years 10 months.
Honorable Discharge - October 1982
AWARDS & Accomplishments - Seven Time Telly Award Winner Click Here
• 2002 “Top 100 Producers in America” by Producers Magazine.
• 2002 TELLY AWARD In-Store promotional cooking demonstration video for East Indian Cuisine – PATAKS.
• 2001 SILVER TELLY AWARD Corporate Image CD-ROM for Jennie-O Foods Corporation You Know Jennie-O.
• 2000 TELLY AWARD Corporate Image Video for Hormel Foods Corporation The World of Hormel Foods.
• 2000 TELLY AWARD Interactive Multimedia CD-ROM Hormel Foods Corporation Austin Blues Barbeque.
• 1999 TELLY AWARD Interactive Multimedia CD-ROM for Hormel Foods Corporation Freddy Bread Ready.
• 1995 TELLY AWARD Corporate Image Video for Inland Container Corporation The Inland Difference.
• 1992 TELLY AWARD winning videos Taking The Guesswork Out of Performance Packaging.
• Quality Worker of the Month Hormel Foods Corporation – February 1999.
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