DAVIN ALAN
1003 9th Street NW
Austin, MN 55912
(507) - 437 - 6910 Home e-mail davinalan@charter.net

Experience Awards Education
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“Managing the Projects and Providing the Vision that Drives Profitable Growth"

EXECUTIVE SUMMARY

Talented, visionary leader with in-depth experience identifying, leveraging and optimizing marketing opportunities seeks career opportunity within dynamic organization.  Offering multifaceted expertise in public relations, marketing communications, media communications, strategic planning and project management.   Exceptional performance in creating programs in sales literature, presentations, direct mail / e-mail marketing, websites, multimedia, tradeshows, advertising, training, Agricultural promotions and Ag Business communication skills. Possess outstanding creative talents and ability to communicate a call to action in any media from print to electronic.

♦ AREAS OF EXPERTISE ♦

  • Video Production
  • Web Site Development
  • SEO Analytics
  • Creative Writing – Print to Electronic
  • APP Development
  • B2B & B2C Marketing
  • Photography – Digital/Conventional
  • Event Planning
  • Business Meeting Production
  • Multimedia Production & Campaigns
  • Public Relations
  • Tradeshow Management
  • Graphic Design & Art Direction
  • Social Media
  • Budget Development
     

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PROFESSIONAL PROFILE

Collaborative MarketingServe as proactive partner to diverse clientele managing media projects that build awareness and promote a company's image. Able to successfully relate to and work with diverse population.

Budget ManagementPossess sophisticated understanding of marketing and finance that enables successful project development with focus on profitability. Manage and control costs by responding rapidly and appropriately to changing circumstances.

Innovative TechniquesIdentify client needs and utilize many different media to create most effective, visible and consistent marketing communications to meet parameters of each project. Utilize creative writing, multimedia channels, photography and event planning to support marketing initiatives.

Relationship Building Collaborate with management, colleagues and clients to define direction and create market-driven plan that anticipates trends and builds brand recognition / product awareness. Team builder / leader / motivator who emphasizes goal achievement.

AuthorshipArticulate communicator able to convey complex information into meaningful terms. Utilize creative flair to design: brochures, scripts, press releases, speeches, internal and external print and electronic communications related to active marketing of products and services. Branding champion.

Computer ExpertiseExcel in planning, implementation and leveraging of technologies to achieve innovative yet cost-effective marketing solutions. Skilled in use of MS Word, MS Excel, MS PowerPoint, MS Project, Adobe PhotoShop, Illustrator, Quark, Dreamweaver, Flash, Cakewalk, Sound Forge, Avid video editing, Final Cut Pro, AfterEffects, MPEG editing software and Lotus Notes. Confident in learning and using new software applications.

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DEMONSTRATED PROFICIENCY / RESULTS:

 

CAREER PATH

MARKETING COMMUNICATIONS PROJECT MANAGER - Bosch Automotive Service Solutions 2004 – PRESENT

BOSCH Automotive Service Solutions is a multinational manufacturer and marketer of Technical Products, Tools and Systems, Industrial Products, Tools and Services, Cooling Technologies and Services, Flow Technology for the Automotive Aftermarket Industry.

Major Functions: Public Relation and communications - Company website webmaster - provided strategic vision and direction of Internet presence. E-mail/Direct Mail Marketing Campaign Manager, Tradeshow Manager.  Created Public Relations communications through CD-Rom, DVD, Brochures, Posters, New Product Sales Literature Launches. Additional responsibilities: Trademarks, Catalog development, Press Releases and many other Marketing projects.

 

SUPERVISOR – MEDIA SERVICES - Hormel Foods Corporation 1996 – 2003

 

Hormel Foods Corporation is a multinational manufacturer and marketer of consumer-branded food and meat products. Hormel HealthLabs offers a full line of specialized food products and services for the healthcare industry. Jennie-O Turkey Store is the world's largest turkey processor.  

Major Functions: Managed strategic vision and direction of Media Services Department with responsibility for creating and executing superb marketing communications programs that involved large format printing, multimedia and electronic communications.

•  Defined project parameters and developed branding scheme to enhance product recognition

•  Provided support to Product Managers and Marketing Services based on concise market research

•  Developed Intranet Server Based Marketing and Training Programs

•  Incorporated streaming video and other interactive applications to augment individual styles of learning

•  Collaborated with CEO and Senior Management to develop strategic communication print and electronic publications, PowerPoint presentations and speeches

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MARKETING COMMUNICATIONS SPECIALIST - Inland Container Corporation 1988 – 1996

Inland Paperboard and Packaging, a subsidiary of the Temple-Inland Company, is a multinational manufacturer of paper and corrugated containers as well as an industry leader in recycle technologies for the corrugated box industry.  

Major Functions: Orchestrated the installation of Business Television Satellite Network and pioneered the integration of Videoconferencing technologies within the corporation.

•  Designed and produced printed corporate communication pieces

•  Facilitated art direction and directed photo shoots

•  Produced business meetings and presentations to support sales force marketing of corrugated

•  Created Point-of-Purchase package designs

•  Utilized knowledge of "Preprint" (high-end printing process) for corrugated boxes

•  Increased brand recognition of company's image with customers

 

Early professional career included positions with Pepper Business Communications- Indianapolis, IN

Video Management Systems / Customer Video Communications- Indianapolis , IN

Surface Maintenance Systems- Indianapolis , IN

DALAN PRODUCTIONS - FREE-LANCE AUDIO-VISUAL PRODUCER / FILM AND VIDEO

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EDUCATION

ORAL ROBERTS UNIVERSITY - Tulsa, Oklahoma
Bachelor of Science Degree in TELECOMMUNICATIONS - Minor in MUSIC,

LONG BEACH CITY COLLEGE - Long Beach, California
Associate of Arts Degree,

HARVARD HIGH SCHOOL - Harvard, Illinois

 

MILITARY SERVICE

UNITED STATES NAVY

Gunners Mate Technician. Rank of E-5 achieved in 2 years 10 months.

Honorable Discharge

 

AWARDS & Accomplishments - Seven Time Telly Award Winner Telly Awards WebsiteClick Here

“SPX Innovation and Collaboration Award” – 2012 – Web design for New Product Submission

•  2002 “Top 100 Producers in America” by Producers Magazine.

•  2002 TELLY AWARD In-Store promotional cooking demonstration video for East Indian Cuisine – PATAKS.

•  2001 SILVER TELLY AWARD Corporate Image CD-ROM for Jennie-O Foods Corporation You Know Jennie-O.

•  2000 TELLY AWARD Corporate Image Video for Hormel Foods Corporation The World of Hormel Foods.

•  2000 TELLY AWARD Interactive Multimedia CD-ROM Hormel Foods Corporation Austin Blues Barbeque.

•  1999 TELLY AWARD Interactive Multimedia CD-ROM for Hormel Foods Corporation Freddy Bread Ready.

•  1995 TELLY AWARD Corporate Image Video for Inland Container Corporation The Inland Difference.

•  1992 TELLY AWARD winning videos Taking The Guesswork Out of Performance Packaging.

•  Quality Worker of the Month Hormel Foods Corporation – February 1999.

 

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